Our mission is to simplify purchasing decisions.
The Sure Buy Junction Mission
We’re passionate about electric bikes and their potential to make cycling accessible and enjoyable for everyone, whether for commuting or recreation. Our goal at Sure Buy Junction is to spread awareness about the benefits of electric bikes through informative news, in-depth testing and reviews, engaging rider stories, and helpful guides.
At Sure Buy Junction, we are also committed to supporting our team and their families. Learn more about how we fund our efforts [here].
The Sure Buy Junction Team
Owen Turner – Senior Writer | Editor
Owen Turner has been immersed in the electric bike industry since 2019. After just one ride on an e-bike, he was hooked! His roles have ranged from staff writer, editor, and video creator to product tester – the last being his favorite. Since joining Sure Buy Junction, Owen has tested over 300 e-bike models, covered thousands of miles, and connected with people across the industry at trade shows, corporate HQs, and local bike shops.
Outside of work, Owen enjoys unwinding with his family, catching up on the latest sports, playing basketball, and exploring new food spots around town.
Noor Ul Din – Product Reviewer, Content Writer
Noor’s love for biking began with his days riding BMX bikes around Ohio. While he took a break to pursue a career in art and design, his passion for biking reignited in 2020. Now in southwestern Utah, Noor combines his skills in writing, his interest in technology, and a renewed love of bikes to help guide others in making informed, eco-friendly purchases.
Faizan Hussain – Product Reviewer, Content Writer
Faizan initially had doubts about e-bikes, but he quickly became a fan after discovering their versatility for both enthusiasts and families. With a background in cycling that started with group rides as a kid, Faizan brings insightful evaluations to his reviews. He often commutes on his own electric bike and believes in its potential for city life.
When not biking, Faizan enjoys astrophotography, bike camping, and exploring the scenic landscapes of the American West. His outdoor adventures add a unique dimension to his e-bike reviews.
Ethan Cooper – Editor in Chief, Product Reviewer
As a co-owner of Sure Buy Junction, Ethan oversees various aspects of the blog but particularly enjoys product testing. Known for his adventurous spirit, Ethan is responsible for testing each bike in challenging conditions, often trekking up steep hills in all weather to push the bikes to their limits.
Ethan’s relationships with top bike and fitness brands have grown over the past decade, making him the go-to contact for companies looking to showcase their products on Sure Buy Junction. Beyond Sure Buy Junction, he also contributes as an editor and reviewer for other enthusiast websites.
Ethan is a passionate outdoorsman, spending his free time mountain biking, paddleboarding, and exploring new trails – and he’s lucky enough to get to ride some amazing e-bikes along the way.
Isaac Green – Product Reviewer, Content Writer
With a background in cycling journalism, Isaac is a seasoned writer who has authored numerous cycling publications. His work includes the book Electric Bicycles, a comprehensive introduction to the world of e-bikes, and over 20 other cycling titles, including the popular Ultimate C2C Guide (Sea to Sea by Bike).
Isaac’s experience as a writer and his deep knowledge of cycling offer our readers a unique perspective on electric bikes. He currently resides in Huddersfield, England.